Who we are

At the helm of Hypatian is CEO & Founder Megan E. Collins, a seasoned cultural insights expert committed to helping brands achieve deeper connections with their target audiences. Megan's extensive experience working with industry giants like YouTube, HBO Max, and Visa has provided a unique understanding of the challenges and opportunities facing businesses today. To enact Megan’s vision of a more unified understanding of Culture, Hypatian marries data-driven research and strategic thinking to deliver custom actionable insights that drive client success on the more difficult to measure KPIs that increasingly matter in the cultural landscape:

going
📈viral📈

staying ✨relevant✨

being
🧊 cool 🧊

accelerating
🏎️ culture 🏎️

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!